indian beauty guru



what-to-do-when-bloggers-blog-strikes-001We all have our favourite online retailers. Whether they are our favourites due to the website layout, the products they sell, the beautiful images they use or their little discounts & offers at checkout, we find ourselves choosing a selection of faves and sticking to them. And Aplava is definitely one of my faves beauty stores in India.

This review was long due since I made my purchase in late June. So, without further ado let me quickly share my views on this web siteaplava.What does Aplava offer?

We have an impressive spread of online beauty products in India. But, we are not just any other website forcing you to pick stuff from our portal. Instead, we focus on making it a personalised shopping experience with only the best beauty products. We believe that each customer is different and has a different set of requirements. So, why should you be left in the dark while picking beauty products or personal care products?

How are they different?

In case of beauty products online shopping, Aplava focus on offering a unique experience that is completely personalised to meet your needs. Here is how it works:

Step 1: Create a personalised profile for yourself. This will be your personal care profile that will help the team understand your skin type and accordingly recommend beauty products.

Step 2: Get expert advice throughout the process of choosing the right mix of beauty products. All this from the cosy confines of your home ensuring that you don’t move an inch.

Step 3: Build a beauty regime that will last you long. Yes! Aplava experts will build a customised regimen for you allowing you to pamper your skin.


You shall find countless Indian plus International skincare, makeup and haircare brands at Aplava. Overall I am very happy with my hassle free shopping experience. I am looking forward to shopping with them again.


Things That I Liked about Aplava.com:

  • Both Indian and international drugstore & high-end brands to choose from.
  • Product recommendation based on your need and concern by select experts.
  • Free delivery over 1500 INR.
  • 24×7 customer care service.
  • Easy navigation & user-friendly website

Things That I Don’t Like about Aplava.com:

  • Ships only within India.


Disclaimer: Sponsored post by Aplava but my opinion is 100% honest as usual. 


Never underestimate the power of a bright pink lipstick.

Top 5 pink drugstore lip shades for Dubai summers by UAE makeup artist and Indian beauty blogger from brand Rimmel London, Bourjois Paris & Nyx Arabia

If you’re reading this now, odds are you’re asking the same question, “What is that perfect shade of Pink?” The weather is getting warmer, which means it’s time to pack up the dark vamp toned lipsticks and switch back to bold bright shades. All my pinks, coral & neutral lippies are stored for summers as the sunny weather really brings out the pigment. My favourites run the down from 79 Dhs to 32 Dhs, these easy to find picks have got you covered this season in full swing! Next time you hit the drugstore hope you get the perfect pink.

Top 5 pink drugstore lip shades for Dubai summers by UAE makeup artist and Indian beauty blogger from brand Rimmel London, Bourjois Paris & Nyx Arabia
Drugstore Pink Lip Shades in Swatches

Top 5 pink drugstore lip shades for Dubai summers by UAE makeup artist and Indian beauty blogger from brand Rimmel London, Bourjois Paris & Nyx Arabia

Bourjois Rouge Edition Velvet Lipstick – 05 Ole Flamingo: Usually I stay miles away from Hot Pink lippies, but this soft matte deep pink gem is my exactly kinda fuchsia. The soft, velvety formula & incredibly intense pigmentation of Bourjois Lipsticks hits the top of my chart every single time. The sponge doe-foot applicator attached to it makes application super easy & precise. Unlike the others, this Velvet Matte range does not dry out the lips, or exaggerate cracked lips. The beauty of this shade is you can easily carry out for a daytime look as well, with a gentle swipe and build up the colour for a bold pretty pink for night time.

Rimmel London Lasting Finish Matte by Kate Moss – 103: The colour is perfect during the day time, especially if you are looking up a daily wearable shade for the workplace. Finding a good neutral shade for Brown skin can be frustrating, the nude-pink matte lippies, is just enough pink to give a little pop of colour to my lips. The staying power is fairly decent, but you will need to reapply every 2-3 hours. As for the texture, initially, it is somewhat moisturising but leaves an unappealing grainy residue after few hours.


Rimmel London Lasting Finish Matte by Kate Moss – 106: Though being from the same range, the texture is so different; it has a slightly satin finish contradicting the name itself. But the fun raspberry, pink-based red shade looks so attractive on any skin tone. It has a floral fruity scent, but this does not last more than a few minutes. You can experience minor bleeding if you do not use a good lip liner.


NYX Soft Matte Lip Cream SMLC 11 Milan: First and foremost this particular colour looks different from person to person depending on the skin tone. On me, it is a bubblegum pink, with a bluish undertone. The scent of NYX matte liquid lipstick range is phenomenal, vanilla buttercream cupcake on your lips is like a dream come true. Out of the lot, these are super affordable, but usually, sell out pretty fast, so grab them straight away. The unique formula is creamy mousse-like however feels like a very light additional layer on your lips (the only drawback). I top this lippie with San Paulo for a slightly dark shade, which looks so good on Brown Indian Skin tone.


NYX Soft Matte Lip Cream SMLC 08 San Paulo: Trying out new Nyx lip creams are always on my wishing list and this particular shade has been on my favourites list for a very long time mainly because it looks gorgeous when the rest of the face is with minimal or no make-up. The texture is like soft, light whipped cream and it feels like dessert on the lips! This product would certainly be worth repurchasing. The colour is a beautiful, warm plummy rose shade which is very rich and highly pigmented. Plus the price is right!

Until next time, Much Love

Rahma Talwar

For all the live action & behind the scene drama, follow me on Instagram & Snapchat @rthijabstyles