When someone asks me what I’m interested in, “besides fashion & beauty” my go-to answer is ‘branding’. Ever since my college days, I loved serious meaningful conversations about those cult favourite brands, of course, it made me sound smart too. And ‘Lush’ was definitely at the top! Most of my research on key marketing terms- CSR, Word of Mouth, A/B Testing, was backed up by the examples of this particular brand.
I fell in love with Lush, right from the moment I heard about it on Zoella’s youtube channel, visited the store later that week and there was no going back. Lush is known for the rigorous staff training on how to treat the visitors as a family and you feel that core value & passion throughout the employees, even in the way they treat you. With all honesty, instead of forcing down a purchase, they love to educate you about the brand & its products, a reason why you leave the store with a generous chunk of samples.
Recently, I went down to the New Lush Store at City walk, which apparently is also the biggest one in the Middle East to review an interesting idea – Lush Hair Lab. Loving the brand and its history so much, I couldn’t help myself but decided to go for a quick shopping spree on their valentines collection before hitting the lab.
“Fancy having a professional wash and blow-dry, trying exciting new products or even a henna application? You can have a luxurious hair treatment and fight animal testing by visiting the Lush Hair Lab”
Hair Lab is a relatively new concept where you can experience the products on spot and get instant results. It is an entirely complimentary process, inviting you to test out new products or enjoy a truly pampering hair-washing experience. Decorated with reclaimed wood and white ceramic tiles among Basins & hair styling equipment where clients can have their hair washed, dried and styled on the go. At the far end of the small, no door room, a tiny shelf holds all the products in use.
Each treatment at the hair lab starts by an in-depth consultation with your hair technician about the condition of your hair, how you like to wear it day-to-day, and what type of results you are looking for. And mind you she is not satisfied with a simple answer like ‘Glowing shiny hair’, she wants to know all the dirt – itchy scalp, hair fall and so on.
Next, she picked the perfect products to use on my hair & went in a detailed explanation about which ingredients are used in the products and the benefits I shall reap.
I was given the choice of hot oil treatment or a deep conditioning hair mask, while I have been relying upon Jasmine And Henna Fluff-Eaze to revamp my hair from 2016 January, so we started off with something new – a hot hair oil treatment with Damaged packed full of extra virgin olive and Rich and conditioning Organic Avocado Oil. Again following the solid shampoo & conditioner bars, the product was actually a small 20g block of serum on a wooden stick which you have to melt with boiling water. How cool is that?? Especially when you get to be a queen and the work is done entirely by someone else. My hair technician massaged the vanilla infused oil on my scalp for a good five minute, oh but the oil hardens up quickly, giving you a slight headache.
Secondly, we jointly picked up Rehab, just like the name suggests, it’s a rehabilitation centre for your vulnerable destroyed hair. Rehab is a thin, runny shampoo with extracts of tropical fruits like Papaya, Kiwi & Pineapple juices, vegetable oils and stimulating peppermint which cleanses your hair in depth. Rehab was my personal favourite during summer 2016, it detangles hair and you can afford to skip the conditioner once in a while, especially when you are running late. However, with personal experience, this shampoo on its own doesn’t give any shine or glow to hair.
We finished off with Rehab’s partner in crime, Lush Retread Conditioner, a super-smoothing cream with seaweed, yoghurt, cantaloupe melon and jojoba oil to give seriously sad hair its shine back.The smell is not off-putting and stays on the whole day (this is a pro if you like are into fruity scents). Retread thankfully contains no silicones or the majority of horrible ingredients you find in regular conditioners.
VERDICT: Lush hair care range is my personal preference among the store, especially because of the amazing outcome. I’ve always selected Lush products after a thorough understanding and a detailed discussion with the staff, they genuinely want to help you, and your only work is to tell them exactly what you are looking for. They are termed as ‘Lush Experts’ for a reason. And the Hair Lab is one step forward to assist you in your purchase by showcasing the results then and there. The only thing I was quite sceptical about is why the Lab doesn’t have a door, being a hijabi it was quite a No No for us.
Appointments run on a first come first serve basis at Lush City Walk, but you can definitely call & book a date on 045608509